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   For more than a decade the near universal standard for web-based animation and animated presentation has been Flash software by Macromedia. These representations are often beautiful, but come with some distinct disadvantages.

                               Over the last few years, principally since the introduction and proliferation of smart 

“smart” phones equipped with very effective web browsers and 3G mobile connectivity, more and more people have made their mobile phone or device the center of their digital universe.

   Statistics demonstrate that web “surfing” from fixed base computers is declining, while Internet access via mobile devices is expanding exponentially. Many of these mobile devices cannot “see” Flash enhancements on web sites, thus rendering not just the Flash powered effects, but the very data or content itself invisible to millions of these mobile viewers.

    Additionally, while 3G connectivity is faster than ever, and 4G is just around the corner, both are still slower than conventional high speed delivery technologies such as fiberoptic powered cable or even DSL. That little progress bar

you typically see as a Flash script is loaded on a site is indication that the script is “heavy” and slows down the process of loading pages and page elements. The situation is exaggerated on a mobile platform. I recently read a column about surveys that indicate Internet viewers are unlikely to wait more than five seconds for a page or page element to appear before they move on.

   As a website designer for over 15 years, It has always been my belief that the first commandment of web design is to construct an environment that operates efficiently and reliably across all platforms. As I pondered this website, it became clear that even as Macromedia introduces a new, more “mobile friendly” version of Flash, I will opt, for now at least, in favor of the quality of my viewers’ experience via proven efficiency and reliability over unproven technology.